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Absolut Opposes "Labeling" Of Lesbian, Gay, Bisexual and Transgender Minorities With Their Vodka No

Absolut Vodka is introducing limited edition naked bottles that do not feature the Absolut label or logo to mark the launch of its latest campaign In An ABSOLUT World There Are No Labels, an initiative which challenges prejudice against LGBT (Lesbian, Gay, Bisexual, Transgender) minorities.

Absolut wants to challenge labels and prejudice to make the world more diverse, vibrant and respectful. You will only find a discreet and easily removed sticker with the campaign manifesto on the bottle. This will encourage you to discard your labels and look beyond the obvious...


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